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Web3 Growth Marketer

Timeless Wallet

Timeless Wallet

Marketing & Communications, Sales & Business Development
Remote · Canada · Europe
Posted on Wednesday, April 19, 2023

Web3 is a very hot and nascent space, with tens of millions of people eager to get in yet unsure of where to start. Our mission and ambition is to onboard and welcome a whole generation of users in this new world, which means there’s a huge opportunity (and also a real need) to go beyond the conventional marketing tactics, and think outside the box, expanding and somewhat rethinking them from the ground up. .
Your main objective is to drive significant product traction and growth, with particular focus on our mobile app (now available on both iOS and Android). We already have 15K+ users on our waitlist, but we have barely scratched the surface of what’s possible.
As the key owner of our user acquisition funnel, you’ll help set the strategy, tone, and creative direction of our brand’s presence across all channels, flexing your skills from advertising, influencer/community efforts and events, all the way to today’s most relevant social platforms. By constantly innovating, testing and optimizing for effectiveness, you’ll have the opportunity to shape our growth strategy and ultimately be responsible for driving qualified users to our wallet.

We are excited to work with candidates who have an exceptional eye for engaging imagery, video, and copy. They are an expert at knowing what it takes to create best-in-class social first’ content and storytelling for web3. You will flex your creative muscles daily to lead our content & social efforts and contribute to the product vision and rollout of the product with the co-founders and cross-functional team.

Role and Responsibilities

  • You will have the unique opportunity to work on the launch of the Timeless Wallet on both iOS and Android.
  • You will be responsible for Timeless Wallet's growth strategy, crafting actionable plans as well as developing and executing ongoing app install and re-engagement campaigns, and the day-to-day management of the user acquisition program, achieving critical target metrics for the brand and business.
  • You will oversee and drive on a day-to-day basis all media and owned social media channels (i.e., Twitter, Discord, TikTok), ensuring both brand consistency as well as follower growth through regular content production/posting and authentic community management.
  • You will set, track and report on meaningful marketing objectives & key results for all direct growth efforts..

Preferred Qualifications

  • Proven track record of driving app growth and holistic acquisition efforts across various channels.
  • Meaningful work experience in social media management and content marketing, with a solid understanding of the tools, best practices, and key considerations related to both content creation and community engagement
  • Creativity, adaptability, resourcefulness, ability to thrive in ambiguity, as well as to execute and pivot quickly when needed
  • Good familiarity with the crypto space and genuine passion for Web3 and its philosophy
  • Early-stage startup experience is a major plus.