Thala is a decentralized finance protocol powered by the Move language, enabling seamless borrowing of a decentralized, over-collateralized stablecoin in (Move Dollar) and capital-efficient liquidity provisioning via a rebalancing AMM on the Aptos blockchain.
Our team comes from leading venture funds, highly impactful DeFi protocols, and technology companies like Twitter and Google. We’re backed by ParaFi Capital, White Star Capital, Shima Capital, Beco Capital, and more. To date we’ve raised $6m in seed funding. We’re also the largest Aptos native protocol by capital deposited with over $13M in TVL.
Who we’re looking for
We're looking for an exceptionally talented crypto-native marketing lead to join our team to help drive community adoption and growth to Thala and the greater Aptos ecosystem.
2+ years of experience in marketing, sales, and/or business development preferably in DeFi or other related blockchain industries
Experience in scaling and building marketing initiatives at DeFi protocols or related industries
Experience in managing official social media on platforms like Twitter and Medium
Experience in managing and engaging with communities on Discord
Strong analytical thinking skills to quickly and effectively tackle community concerns
Strong communication and collaboration skills
Deep understanding of fundamental DeFi innovations like CDPs and AMMs and their mechanics (i.e. familiarity with Uniswap/AAVE/MakerDAO and similar protocols)
Basic understanding of traditional financial concepts: structured products, treasury bills, credit markets, and KYC/AML
(Preferred) EST/PST/CST working hours
Create and execute detailed marketing initiatives in line with major protocol updates and engineering efforts
Facilitate growth and onboard new users to Thala through mediums such as Twitter spaces and Discord calls
Quantify and analyze the effectiveness of marketing initiatives through data and KPIs
Write and assist the team in creating high-quality written and graphic content
Maintain a high understanding of trends and tactics in crypto marketing
Act as a protocol representative, actively engaging with ecosystem partners on social media and chatting with the community on Discord
Communicate with our ecosystem partners like the Aptos Foundation and other protocols for co-marketing initiatives
$70,000-$110,000 with token equity (exact numbers depend on applicant’s experience and skillset)