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Marketing Lead

Thala Labs

Thala Labs

Marketing & Communications
Remote
Posted on Friday, June 30, 2023

About Thala

Thala is a decentralized finance protocol powered by the Move language, enabling seamless borrowing of a decentralized, over-collateralized stablecoin in (Move Dollar) and capital-efficient liquidity provisioning via a rebalancing AMM on the Aptos blockchain.

Our team comes from leading venture funds, highly impactful DeFi protocols, and technology companies like Twitter and Google. We’re backed by ParaFi Capital, White Star Capital, Shima Capital, Beco Capital, and more. To date we’ve raised $6m in seed funding. We’re also the largest Aptos native protocol by capital deposited with over $13M in TVL.

Who we’re looking for

We're looking for an exceptionally talented crypto-native marketing lead to join our team to help drive community adoption and growth to Thala and the greater Aptos ecosystem.

Requirements:

  • 2+ years of experience in marketing, sales, and/or business development preferably in DeFi or other related blockchain industries

  • Experience in scaling and building marketing initiatives at DeFi protocols or related industries

  • Experience in managing official social media on platforms like Twitter and Medium

  • Experience in managing and engaging with communities on Discord

  • Strong analytical thinking skills to quickly and effectively tackle community concerns

  • Strong communication and collaboration skills

  • Deep understanding of fundamental DeFi innovations like CDPs and AMMs and their mechanics (i.e. familiarity with Uniswap/AAVE/MakerDAO and similar protocols)

  • Basic understanding of traditional financial concepts: structured products, treasury bills, credit markets, and KYC/AML

  • (Preferred) EST/PST/CST working hours

Responsibilities:

  • Create and execute detailed marketing initiatives in line with major protocol updates and engineering efforts

  • Facilitate growth and onboard new users to Thala through mediums such as Twitter spaces and Discord calls

  • Quantify and analyze the effectiveness of marketing initiatives through data and KPIs

  • Write and assist the team in creating high-quality written and graphic content

  • Maintain a high understanding of trends and tactics in crypto marketing

  • Act as a protocol representative, actively engaging with ecosystem partners on social media and chatting with the community on Discord

  • Communicate with our ecosystem partners like the Aptos Foundation and other protocols for co-marketing initiatives

Compensation:

$70,000-$110,000 with token equity (exact numbers depend on applicant’s experience and skillset)