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🚀Game Marketing Senior/Lead



Marketing & Communications
Ho Chi Minh City, Vietnam
Posted on Monday, September 11, 2023

Ather Labs was born to embrace technology to build compelling gaming and entertainment experiences. Commonly dubbed as an evolutionary leap forward of the internet.

  • We are a team with 160 members and growing.
  • We are young and full of energy.
  • We love gaming.
  • We love amazing stories told through gaming and movies.

Ather Labs’ first game is SIPHER a lore-heavy Action RPG with a PVE Co-op Dungeon and PVP Battle Arena mode, designed for both casual and competitive players. The game is easy to pick up but hard to master.

Our founding team is based in Ho Chi Minh, Vietnam. However, we are an international group with hybrid roles, consisting of members from various backgrounds, including Vietnam, the US, Europe, Singapore, the Philippines, Puerto Rico, Indonesia, and more.

✍️ Responsibilities:

  • Create and implement holistic marketing strategies that effectively promote our games to a broad audience.
  • Plan, execute, and manage billboard advertisements, transit ads, cinema promotions, and other out-of-home marketing initiatives.
  • Organize and oversee participation in gaming conventions, trade shows, and other events to promote our games.
  • Leverage earned media through press releases, influencer collaborations, and partnerships to generate buzz.
  • Ensure consistent brand messaging across all marketing materials and campaigns.
  • Analyze market trends, rival strategies, and customer preferences to inform marketing decisions.
  • Oversee the marketing budget, ensuring cost-effective campaign execution.
  • Work closely with game developers, designers, and other stakeholders to ensure the marketing strategy aligns with the game's vision and goals.

Requirements: 🌟

  • Minimum 3 years of demonstrated management level experience in marketing in mobile & game industry
  • Proven track record of crafting and executing successful out-of-home marketing campaigns.
  • Experience in developing and execution comprehensive marketing strategy
  • Strong understanding of the gaming industry and its target audiences.
  • Exceptional communication and interpersonal skills.
  • Ability to think creatively and strategically.
  • Proficient in analyzing market trends and adapting strategies accordingly.
  • Ability to work well under pressure and manage multiple projects simultaneously.
  • Data-driven decision-maker, with the ability to process and present data
  • Proven mobile experience managing mobile marketing campaigns

Working hours & Benefits 💟

  • Meals and parking allowance are covered by the company.
  • Full benefits and salary rank during probation.
  • Insurances as Vietnamese labor law and Premium health care & Accident insurance for employees and relatives.
  • Competitive salary, 13th-month salary, HOT bonus, Performance Bonus.
  • A half-year and End-of-year Bonus yearly depending on company performance.
  • Unique Growth & Performance evaluation every 6 months.
  • Recharge time, Sports, Buddy meals, Training allowances.
  • Culture of Remote working, Hybrid workplace, and Flexible working environment.
  • A fun & dynamic environment and freedom to be creative.
  • 5 working days/week: Mon – Fri with flexible working time.
  • Company trip, Team building twice a year & other community Tech activities.


  • Head Office HCM: 3rd Floor, Miss Ao Dai Building, 21 Nguyen Trung Ngan, Ben Thanh Ward, D.1, HCM
  • Hanoi: 7th Floor, Lancaster Building, 20 Nui Truc, Ba Dinh, Ha Noi
  • Danang: 11 Floor, G8 Building, 65 Hai Phong, Hai Chau, Da Nang


We want to get to know you and would love for you to consider joining us. Please send your CV to or contact us on Telegram at @Sunny_AtherLabs.