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Creative and Content Team Lead



Posted on Monday, October 30, 2023

Creative and Content Team Lead

Creative and Content
Full Time

About Us

At Sending Labs, we don’t just create secure communication infrastructure as a pioneer. We create the future-focused communication products, services, and experiences that redefine what customers expect within the Web3 ecosystem from 2022.
We have a mission and passion to revolutionize the way we communicate in the Web3 era. In Feb 2023, we secured USD $12.5 million in seed funding from top and influential investors.
Our flagship products, SendingNetwork and SendingMe, create a truly decentralized Web3-native hub for secure chat, transactions, and community-building. We inspire and empower Web3 communities, developers and users with the tools and platform they need to communicate openly and securely while maintaining the users’ ownership over their data.
Our Sending Labs’ co-founders are serial entrepreneurs who had built a B2C mobile browser product to a community of over 200 million users globally prior to its acquisition in 2014.
Our team, consisting of more than 40 individuals located around the world, possesses very solid entrepreneurial experience, strong technical capabilities, and extensive experience in B2C products. The majority of them have graduated from Top universities and have worked in Fortune Global 500 technology companies.
We believe that people don't come here seeking safety. They come here to dive into the depths, to make their work count for something meaningful, something impactful, and something that couldn’t happen anywhere else.
Join Sending Labs, and let us shape and revolutionize the way we communicate in the Web3 together and you will have the chance to build a 1 billion users product from 0-1, making a significant impact on the world and the next generation. You know, it starts with YOU!

About This Role

As Creative and Content team lead, you will be responsible for building brand awareness and reputation through high quality content creation, leading the creative and content team, and optimizing effective original content to attract organic traffic.
In this newly updated role, you will assist in building the team to execute the text and video contents which support the marketing team and customer success team. The ideal candidate will have a strong leadership background in content creation and management, with B2C experience in an internet Web2/Web3 company.

Key Responsibilities

Define, build, and scale a full Creative and Content team consisting of text content creators and video content creators to oversee day-to-day operations and deliver on all key company and product objectives.
Provided guidance and review the production of compelling, user-centric, and original content to be posted across various platforms, including the website, blogs, newsletters, press releases, social media platforms, video channels, and other marketing materials, as well as within various communities.
Strategically allocate resources to maximize impact and return on your team’s efforts across digital, social, field, and other channels.
Collaborate with the Marketing team and Customer Success team to build a robust social and marketing content calendar across all owned and third-party channels.
Conduct in-depth analysis to measure the success of content performance metrics and user feedback. Develop KPIs, communicate results to relevant stakeholders, and optimize performance accordingly.
Develop and maintain a content calendar to ensure a steady stream of relevant and timely material across all communication channels.
Collaborate with cross-functional teams to ensure content supports the Marketing team and Customer Success team.
Monitor and ensure all content adheres to industry regulations, copyright laws, and internal quality standards.


Bachelor's degree in Business Administration, Marketing and Communications, or a related major, from a reputable university;
5+ years of experience, 2 years or above experience in a marketing or content management leadership role at an internet Web2/Web3 company, or marketing agencies;
B2C marketing experience with one or more of the following product/service offerings: internet services, creative services (e.g. creative agencies) and marketing services; consumer-focused products/services; blockchain, crypto, and/or NFTs, DEX/CEX;
An understanding and passion for the web 3.0, blockchain, crypto, and NFT spaces;
Strong knowledge of creative and content production workflows for cross-functional projects;
Familiarity with content management systems and SEO tools (e.g, Google Analytics);
A great collaborator, fantastic at simplifying/clarifying complex concepts, with great leadership abilities that motivate teams to deliver;
Strong organizational, and problem-solving skills, with a proven ability to handle multiple priorities, workflow, and people;
Strong business sense and a commitment to excellence/high standards;
Ability to work effectively in a fast-paced, international, dynamic environment;
Based in Manila, Philippines.

Bonus Points

Experience working in a start-up culture.
Experience working with messaging platforms like Discord.
Strong understanding of utilizing data to optimize the performance of marketing campaigns for attracting organic traffic.
A willingness to help out where needed - regardless of the scope of your role.
An understanding of the Ethereum ecosystem, with an interest and curiosity to learn more.

Compensation & Benefits

Competitive salary, bonus, and benefits package.
Token or stock option for long term driving.
Be part of a rapidly growing industry where your work truly matters.
Collaborative and supportive work environment.

📫 Come join us and make a positive social impact!

Interested candidates are invited to download the SendingMe App and use the invitation code 'JOINUS' to add the 'Sending Labs HR' account to submit your resume.
Email your resume to and with the email subject “Philippines Application - Creative and Content Team Lead".

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