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Head of Marketing - Global Transaction Services, Real World Asset Tokenization & Web3



Marketing & Communications
Posted on Monday, February 5, 2024

Creating a role and responsibilities outline for a Head of Marketing in the B2B financial industry, especially one focused on Global Transaction Services intersecting with Real World Asset Tokenization and Web3, involves a blend of traditional marketing skills and a deep understanding of new financial technologies and trends. Here’s a detailed description:


  1. Strategy Development and Execution
  • Develop and implement comprehensive marketing strategies that align with the company’s goals in Global Transaction Services, Real World Asset Tokenization, and Web3.
  • Stay abreast of industry trends and competitor activities to ensure strategies are relevant and innovative.

2. Brand and Product Messaging

  • Craft compelling messaging and positioning strategies for services and products, ensuring they resonate with the target B2B audience.
  • Develop educational and informative content that demystifies Real World Asset Tokenization and Web3 for a traditional financial audience.

3. Digital Marketing

  • Leverage digital channels, including social media, email marketing, SEO, and content marketing, to generate leads and build brand awareness.
  • Utilize analytics to track campaign performance and optimize strategies accordingly.

4. Client Engagement and Relationship Management

  • Establish and maintain strong relationships with key B2B clients and stakeholders.
  • Organize and participate in industry events, webinars, and workshops to enhance client engagement and brand visibility.

5. Collaboration and Leadership

  • Work closely with sales, product development, and other departments to ensure a cohesive approach to market.
  • Lead and mentor a team of marketing professionals, fostering a culture of innovation and excellence.

6. Innovation and Technology Adoption

  • Drive the adoption of new technologies and platforms that can enhance marketing efforts, particularly those related to blockchain and Web3.
  • Experiment with new and emerging marketing tactics that align with the dynamic nature of the financial technology sector.

7. Market Research and Analysis

  • Conduct thorough market research to understand the needs and behaviors of the target audience.
  • Analyze market trends and adjust marketing strategies accordingly.

8. Compliance and Risk Management

  • Ensure all marketing activities comply with industry regulations and standards.
  • Assess and mitigate risks associated with marketing strategies, particularly in the rapidly evolving Web3 space.

9. Budget Management

  • Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum impact.
  • Provide regular reports on marketing ROI to senior management.


  • Bachelor’s or Master’s degree in Marketing, Business, or related field.
  • Proven experience in marketing, preferably in the financial services or fintech sector.
  • Strong understanding of blockchain technology, digital assets, and Web3.
  • Excellent communication and interpersonal skills.
  • Strong analytical and strategic thinking abilities.
  • Leadership experience and team management skills.

Personal Attributes

  • Innovative thinker with a passion for emerging technologies in the financial sector.
  • Ability to work in a fast-paced and evolving industry.
  • Strong problem-solving skills and adaptability.
  • High level of professionalism and ethical standards.

This role is pivotal in bridging traditional financial services with the rapidly evolving realm of blockchain and digital assets, requiring a unique blend of skills and knowledge.